Every year, Ravensbourne University holds a big show that shows off all of the graduate students' work and celebrates the students and staff. In 2014, the focus was on holding a show that lasted a week, with a live TV broadcast and over 3000 industry guests held at the university building.
For the visual look of the show, I wanted to develop a subtle brand identity - something that wouldn’t interfere with visitor's experience of the different courses. I wanted guests to wander freely, rather than have a prescribed route, looking at all of the stands and enabling open discussions with the students. The brand needed to work across a range of different platforms including print, web, apps, and broadcasting.
The shapes were loosely inspired by the Penrose pattern that Ravensbournes incorporated for its own branding in 2014. This was done to connect the show closer to Ravensbourne's own identiy.
